Why Realtors Have Embraced Brutal Honesty. ‘Smells Like a Farmtown.’

Dallas authentic-estate agent Richard Soto launched a movie on YouTube past 12 months touting his state’s numerous rewards, including a growing financial system, minimal price of living and welcoming neighbors. He also included warnings for why men and women might not want to transfer to Texas.

“The landscape is type of uninteresting there is not substantially to glimpse at,” he claims, whisking viewers by way of a virtual tour, with a cease in a subdivision of large new households.

His unvarnished observations in the video clip assortment from the sweltering August heat to the waistlines of the inhabitants. “Everything is even larger in Texas, and that involves its individuals,” he states.

“Thank you!!” commented a the latest viewer on YouTube. “Houston was an selection for me and my husband as retirees, not anymore!”

The Covid-19 pandemic sparked a surge of Us citizens moving to new locations, occasionally sight unseen, lured by lower expenses or the potential to do the job remotely. But home hunters or these who uproot can be surprised by what they come across, from pea-soup fog on coasts to relentless snowstorms in the mountains.

In reaction, a new style of films is populating YouTube, in which authentic-estate brokers get brutally upfront about the possible downsides of going to their place. They say the blunt communicate aids them stand out, sets practical anticipations and lowers buyer’s regret. The brokers say it also helps prevent them from acquiring to aid needy homeowners who might be out of their depth when they go to a new locale.

True-estate brokers “get a undesirable rap, generally effectively deserved, for sugarcoating anything,” claimed Realtor Jamie Eklund, who sells attributes in Northern Colorado. “If a dwelling is aged and rundown and tiny, we say, ‘It’s cozy and has plenty of character.’ But everything has its poor side, and I want to be as sincere with men and women as I can.”

His on the net pitch for relocation options to Greeley, Colo., is major on B-roll of cloudless skies assembly the jagged horizon of snow-capped Rocky Mountains. Clad in a homey checked shirt, Mr. Eklund also launches into “reasons why you may possibly regret shifting to Greeley.”

“It smells like a farmtown,” Mr. Eklund suggests into the digital camera as the video clip pans to cattle ranches. “If this is a little something that may possibly hassle you, you may want to rethink.”

MJ Isaksen explained she and her partner, Gary, both of those retirees, made a decision to shift to Greeley from Florida past yr and are joyful with their determination all round. They appreciated Mr. Eklund’s forthrightness.

“We have not experienced days exactly where we mentioned it was horrible,” she reported of the smell. “But we have experienced times exactly where we’ll go outside the house and say, ‘Oh my.’ ”

Realtor Jamie Eklund points out in a video clip that Greeley, Colo., smells like a farmtown.


Jamie Eklund

In Maine, out-of-point out purchasers accounted for 34% of home purchases in 2021, vs . 24% in 2019, in accordance to the Maine Association of Realtors.

Maine real-estate broker Billy Milliken said some of them have a intimate vision of country lifetime but come across they aren’t as outdoorsy as they experienced imagined. “A good deal of occasions they imagine they are Davy Crockett, but when they get here they are genuinely Betty Crocker,” he explained.

Past summertime, he mentioned he sold a rustic property to a pair, and tension broke out among them when they moved in. The wife’s vehicle received stuck on the rugged highway main to the property, and “she was all set to pull the plug and rip his head off,” Mr. Milliken said.

They in the long run stayed, but she got a new vehicle.

Mr. Milliken explained incidents like these, as effectively as longtime neighborhood people receiving mad at him for bringing in newcomers who complain about the way of living, have led him to tweak his strategy.

He warns possible customers of waterfront houses in fishing villages: “See that lobster boat out there that you are on the lookout at that’s lovely with the sun location driving it? That’s gonna make a whole lot of sounds at 4 o’clock in the morning, and there is nothing at all you can do about it.”

He also has an uncommon issue for anyone intrigued in an off-grid 1-bedroom cottage and small island that he has stated for $339,000: Likely potential buyers need to to start with invest a evening there to practical experience the remoteness firsthand.

In New Jersey, Real estate agent Jenna Cavadas lists the execs and negatives of the Jersey Shore, with a “Home Sweet Home” plaque guiding her in a December video.

New Jersey Real estate agent Jenna Cavadas provides professionals and drawbacks of residing in Monmouth County in a online video, reminding individuals of targeted traffic and taxes.


Jenna Cavadas

Count on lovely seashores and very good universities, she says, but also congestion “that can get fairly irritating.”

She touches on “pretty high” home taxes—“Let me explain to you…you’re heading to be surprised”—and signals off, stating: “I hope that you decide on to stay in Monmouth County.”

1 of the nation’s best housing marketplaces is in Idaho, where Conor Hammons, the operator of a true-estate group there, mentioned newcomers phone him for assistance with challenges like obtaining a snowblower midwinter when none are in stock.

“You’re the serious-estate agent, but then you come to be virtually a own concierge for the initial calendar year or two that they are residing in the area,” he mentioned. “It’s like, Alright, in which does the career conclude?”

So in 2020, the Idaho native started posting a series of cinematic nevertheless frank films.

“We’re finding dumped on,” he suggests in a single video, standing outside the house in a storm. “People getting to work late right now.”

And all those people scenic pine trees? They pump out allergy-inducing pine pollen. “It’s lovely,” Mr. Hammons tells viewers. “But gentleman it’s gonna mess with the sinuses.”

In southwest Florida, true-estate expert Craig Cunha peppers his video clips with feedback from consumers who moved to Florida in the pandemic.

Craig Cunha features some negatives in his videos for opportunity genuine-estate purchasers in southwest Florida.


Craig Cunha

They include things like Zach Curtis, a remote tech worker who came from Colorado seven months back. He and his wife, Joey, both of those 39, and their two young sons settled in Punta Gorda on the Gulf Coastline. Mr. Curtis has some quibbles with the motorists in the neighborhood, which is significant on retirees.

“Zach experienced shared with me that change signals aren’t employed up there,” Mr. Cunha suggests in 1 video.

In a further, Mr. Cunha, donning a polo shirt with palm trees and h2o sights guiding him, tells viewers, “I actually enjoy dwelling in Florida.”

“What I’m striving to notify you,” he adds cheerfully, “is you could not.”

Generate to Jennifer Levitz at [email protected]

Copyright ©2022 Dow Jones & Firm, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8